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Consumers live in time squeeze and stress. The percentage of women in the workforce is expanding. People have ‘multi-tasking’ lives and are looking for anything that makes their life easier, anything that saves time, money, space, energy or effort. As a result consumers eat out-of-home more and more, eat more fast-foods, and eat and drink more ‘on the go’. The use of semi-ready meals is increasing. Consumers buy time through convenience. Individualism and self-expression lead to an increased demand for food customisation, or ‘food my way’. Consumers want more control over diets and look for new taste experiences. Traditional cuisine becomes more and more a small item in restaurant eating giving way to a variety in ethnic dishes.
The growing need for eating ‘on-the go’ while ‘multi-tasking’ has led to the rise of snacking. There’s an increased demand for take-aways, self-service dispensing systems and 24 hour availability of food. Consumers look for experience and adventure. Travel is driving cultural awareness. They have an increased access to entertainment. To consumers, no longer is only the product important, but also the service and ambience. Fusion and ethnic food are increasing in popularity. ‘Eatertainment’ becomes a real trend. |
There’s an increased desire to live longer while having better health. Obesity is a real concern to many. Consumers demand food that is ‘good for you’ and follow diets. Being part of Unilever we can rely on extensive insight on consumers around the globe. We continuously build these insights. At Unilever Foodsolutions we apply these insights and can help you, our customer, to translating these into appropiate solutions anticipating the needs of your consumers. |
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