A customer story from Poland
The Baalbek Orient Grill in Bydgoszcz was more famous for its grilled meats than its salads. But they wanted to do more to appeal to their health-conscious customers. So we suggested they add three new salads to their menu, based on our customer research: greek, grilled chicken and seasonal. But we also convinced them to put a new salad cooler right next to the till. Now people can see fresh, appetising salads when they order. And salad sales are up 800%. In fact, their new cooler paid for itself in the first month.